Research & Development

Our Gears Are Always Turning

Within the walls of our 200,000+ square foot facility in Madison, Indiana, our state-of-the art R&D department works to ensure our products are setting the bar for strength, performance and durability. Taking our innovative ideas from the drawing board and perfecting them on the dirt roads, we built our own on-site test track to make sure every part and accessory meets industry-best standards. With prototyping and manufacturing facilities in-house, and stocked with the latest cutting-edge equipment, we never cut corners, unless we’re riding the trails.

Just as ATV-UTV leaders like Polaris, Can-Am, and Yamaha never stop upgrading and rolling out new models, we never stop making new parts and accessories that fit them like a glove. From CNCs and notchers to lasers, mills, brake presses and more, sparing no expense on our equipment enables our team to turn innovative concepts into working prototypes in a matter of days.

Beyond manufacturing products to fit the unique contours of your machine, we conduct rigorous testing at our own facility under the most extreme terrain conditions. Whether ECU tuning on the Dyno or fatigue testing on our Rhino Brand Axles, the data we collect from R&D validates some of our assumptions, leads us to rethink others, and ultimately informs every part of the final solution. So by the time our tried and tested parts leave our garage and reach yours, you know you’re getting the best-looking ATV-UTV accessories that are built to last.

No one else in the industry does it like us. We have the expertise to tie the whole ATV-UTV experience together, and the most comprehensive line of products to upgrade every part of your vehicle. From design to R&D and all the way to your doorstep, we work to WOW our customers.

We Are Innovators. We Are Thinkers.

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