Would it surprise you if I told you one of SuperATV’s design engineers has gotten his wife to go into labor by taking her creek crawling in his RZR? No? What if I told you that if he hadn’t cut his teeth designing bathtubs, you might never have gotten some of SuperATV’s most defining parts?
That’s Justin Eaton for you, and there’s no way you can accuse him of thinking inside the box. He found an uncommon path to SuperATV, where he helps bring some of our most ambitious projects to life.
Before SuperATV, Justin was living out of a van in the hills of Tennessee. He bathed in mountain springs—ironic, considering his day job had him designing bathtubs. Not the most glorious occupation, but as he claims, “It ended up being just what I needed to transition into my best career move yet.”
Sometimes all it takes to land your dream job is a little perseverance and a dash of good fortune. He was looking to relocate to Indiana and had a resume in at SuperATV, but as with any serious job search, it was hard to get his hopes up for any certain outcome.
A while later, he took the weekend off to visit his family who already lived in Indiana and happened to get a call from SuperATV to set up an interview. He jumped on the opportunity, driving thirty minutes from his family’s home to SuperATV, where he interviewed that same day.
It was perfect timing and he got the job as a design engineer.
The job of a design engineer is to take an idea or concept and create a 3D CAD model that represents the finished product exactly—down to every last micron and every specific material. He honed his design skills by designing bathtubs, and now he was ready to take on the off-road world.
Working at SuperATV was a natural fit for Justin. Even in his youth, he had powersports on the brain.
“I got my first yard go-kart when I was about ten,” he said. “I was dirty from then on.”
His dad was a mechanic and together they started a small go-kart racing team. The successes of Justin’s go-kart team fed into his lifelong love of fuel-filled fun.
Justin hopes to get back into racing one day. There’s no denying he’s got the kids to put together a killer racing team.
“My wife and I have three beautiful girls and an octane-filled boy,” he said. “I’m the dad that will randomly take the family van through our RZR track.”
With stunts like that, it’s only a matter of time before his kids are jonesing for the driver’s seat.
He doesn’t normally take his van off-roading, but instead spends most of his time in his RZR 1000. He says it will do just about everything he wants—it’s a great all-around machine. He’s spent time with the Maverick X3 and the Yamaha YXZ as well, and doesn’t have any complaints about them, either.
“I really think the Mav Trail will prove to be a good addition to the UTV family,” Justin said.
If he’s not ripping it up on a short track, you’ll find him trail riding in the forest. He says his favorite thing to do is to take a trail deep into the forest or up to the top of a mountain way out in the middle of nowhere, turn the RZR off, and just listen. (If you’ve never done this, you’re missing out.)
Justin doesn’t just let his RZR 1000 sit with stock parts on it. He gets to see all of SuperATV’s parts in action firsthand, so when it’s time to upgrade, he knows exactly what he wants.
Most recently, he added front and rear bumpers. As you can imagine from that minivan business, he tends to get a little wild on the trails. That’s where the bumpers come into play—they take all the extra punishment he throws at them and keep his ride in one piece.
Looking down the road a bit, he wants to upgrade to a new set of RT Warriors*. These are SuperATV’s rock tires and they’ll be able to take him wherever he wants to go. They’re more than just for rocks, though—those creek beds and hills he loves to climb are ideal opponents for RT Warriors.
With winter in full swing, he’s got his eye on a cab enclosure and snow plow, as well. Why not make your favorite toy do a little work in the off season? And why not be comfortable while you’re doing it? A good cab enclosure keeps out all the elements and the engine will radiate heat into the cab, keeping you warm even without a heater.
Maybe you’ve seen Justin on Destination Polaris talking about Bad Blood. (He’s the one with the beard. The really, really big beard.) He was the primary engineer on that build and designed the chassis, skid plates, and windshield, among other things.
Working on Bad Blood allowed him to stretch a little because his main focus is on drivetrain components—most notably Rhino 2.0 Axles and portal gear lifts. He was the primary designer for the original GDP Portal Gear Lifts and our Gen 2 portals. He’s a big reason why you love them so much.
When SuperATV started dreaming up its own version of the portal gear lift concept, Justin dove right in.
“The design stage for portals was a roller coaster full of great ideas and failed prototypes,” he said.
Some of these prototypes included incredibly heavy and bulky hubs that would make a better safe than a portal lift. Nothing worth doing comes easy, though, and Justin had portals in his thoughts all day and night for months.
“I put a lot of sweat and blood into these portals and have the scars to prove it. “
The job wasn’t done once they had a solid design that looked an awful lot like the GDP Portal Gear Lift we have today. The devil’s in the details, as they say, and Justin helped exorcise all the portal demons by endlessly tweaking materials, bends, and bearings until all the points of failure were eradicated and every detail was optimized.
The effort was worth it. Go to any powersports or off-road event with lots of UTVs now and we guarantee you’ll see dozens of vehicles running SuperATV portals. They’re popular all across the country and around the world.
“In the beginning, I didn’t see the value in portals like the leaders of this company did,” Justin said. “I didn’t understand the benefit they would have in hill climbing, desert racing, and rock bouncing. Boy, was I wrong!”
When they finally got their first good prototype together, Justin took it out for a spin. He went from a skeptic to a believer in just one ride.
Getting portals to market didn’t mean he was done with them for good. Far from it. Every year there are new vehicles to fit portals to, and more recently, we released our Gen 3 portals to the world.
GDP Portal Gear Lifts have been a huge success and motivator for Justin. He’s always itching to outdo himself and come up with innovative new ideas. Portal gear lifts and Rhino 2.0 Axles rank among his top choices for SuperATV parts, but he’s always looking ahead to the next thing.
“You never know what’s behind the doors of the SuperATV think tank. That’s my favorite part of SuperATV.”
*RT Warrior Tires are no longer available from SuperATV.
