The unassuming small town of Madison, Indiana, has been the home of SuperATV since its inception in 2003. It’s a humble home for SuperATV, but it’s not quite like any other small town around. The 208-year-old city is located right on the banks of the Ohio River. Downtown Madison sits in the Ohio River Valley, 400 feet below the rest of the town. Madison’s mayor, Damon Welch, calls it “a tale of two cities.”

According to Welch, “Our historic downtown is recognized as the largest contiguous National Historic Landmark district in the Country. The architecture is well preserved and the hilltop is home to world-class manufacturing, large and small businesses, and most of our residents.”

Downtown Madison

Downtown Madison is filled to the brim with historically significant buildings. Each building is overflowing with over two centuries of stories from the families and businesses that have lived there, but it has more than just old buildings.

“We have a beautifully developed and active riverfront, mom and pop businesses, and quaint coffee shops and restaurants,” says Mayor Welch.

Downtown Madison’s uniqueness has led to it hosting two major motion pictures. The first was Some Came Running, starring Frank Sinatra, Dean Martin, and Shirley MacLaine. The second was Madison, which stars Jim Caviezel and focuses on the 1971 hydroplane regatta.

Oh yeah, did we mention the annual hydroplane races on the Ohio River over Fourth of July weekend? Madison is also home to Clifty Falls State Park, which spans from downtown to the Hilltop and is one of the very best parks around, complete with magnificent views and harrowing cliffs.

Madison’s Hilltop

The Hilltop is home to Madison’s booming manufacturing industry and most of Madison’s residents. We have companies like Rotary Lift (where Harold Hunt worked as Vice President before founding SuperATV), Grote Industries, Arvin Sango, and of course, SuperATV.

There’s a taste of history on the Hilltop as well. Just north of town, you’ll find the Jefferson Proving Grounds, where the US Army housed and tested munitions during World War II. Some Madisonians still remember shattering windows from explosions from the Proving Grounds.

SuperATV has been up on the Hilltop since we were founded 14 years ago, but we’ve only been dropping figurative bombs in the last decade and a half. SuperATV grew up here in Madison—from small beginnings to our current 232,000 square foot facility. We’ve become a big part of Madison’s diverse identity.

Proud to Call Madison Home

“SuperATV is a textbook story and a perfect example of a private/public partnership. Homegrown, huge growth, and huge expansion—they’re investing in new equipment and rehabbing an abandoned factory. It has led to many good jobs for our community!”

—Damon Welch, Mayor (2017)

Madison has an unmatched quality of life, especially for a town of this size. With so many options for employment, entertainment, eating, and recreation, it’s really hard to beat.

Plus, if there’s something you want that you can’t get in Madison, you’re less than 2 hours from Indianapolis, Cincinnati, and Louisville. Odds are you can find something that suits your fancy in one of those cities.

But most of the time, there’s no reason to leave town! We have 9 major festivals each year that are sure to scratch whatever itch you have. If you’re looking for a good weekend to swing by SuperATV, we’d recommend coming during Soup, Stew, Chili, and Brew!

According to Mayor Welch, “What more can I say? We are proud to have SuperATV in our community!”

And SuperATV is proud to call Madison home.