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Why Are Side-by-Sides So Expensive?

By Kelly Wheatley | Behind The Wheel on March 13, 2024
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Polaris RZR
Photo by SuperATV

In the world of off-roading, few things command attention quite like a high-quality side-by-side. From their rugged designs to their impressive capabilities, UTVs are the go-to choice for adventurers, ranchers, and outdoor enthusiasts alike.

Despite lacking features commonly found in conventional vehicles, such as closed cabins, power windows, and HVAC systems, some side-by-sides still remain super expensive. This leaves everyone to question why.

Let’s delve into the intricacies of UTV manufacturing, performance, and features to understand the true value behind these powerful machines.

Quality Components

At the heart of every expensive side-by-side lies a dedication to quality components.

Manufacturers invest significant resources in sourcing premium materials and utilizing advanced engineering techniques to ensure durability, reliability, and longevity. From robust frames to precision-engineered suspension systems, every aspect of a high-end UTV is designed to withstand the most demanding conditions.

Parts that Make Up Expensive UTVs

Here are some parts typically found in UTVs that are not present or are different from those you would find on regular cars:

  • Roll cage—side-by-sides come equipped with roll cages to provide protection to the passengers in the event of a rollover. While some high-performance cars may have roll bars, full roll cages are standard in UTVs due to the rough terrain they drive on.
  • High-clearance suspension—UTVs feature high-clearance suspension systems designed to navigate over obstacles such as rocks, tree roots, and uneven terrain. These suspensions offer greater ground clearance compared to most cars, allowing UTVs to tackle challenging off-road trails without getting stuck.
  • Specialized tires—Side-by-sides are equipped with rugged off-road tires designed to provide traction on various terrains, including mud, sand, rocks, and dirt. These tires typically have aggressive tread patterns and reinforced sidewalls to withstand off-road use.
  • Differential locks—Many UTVs come with selectable or locking differentials, allowing drivers to lock the wheels on either side of the axle together. This feature helps improve traction in challenging off-road conditions by ensuring power is evenly distributed to all wheels.
  • Skid plates—Most side-by-sides come equipped with skid plates to protect vital components such as the engine, transmission, and fuel tank from damage caused by rocks, roots, and other obstacles encountered on the trail.
  • Winches—Some UTVs come with winches mounted to the front or rear of the machine. Winches are invaluable for recovering stuck side-by-sides or assisting others in difficult situations while off-roading.
  • Four-wheel drive system—While many cars are all-wheel drive, UTVs usually come standard with four-wheel drive systems that allow drivers to engage all four wheels for maximum traction.

Furthermore, components like ball joints, A-arms, bushing, and tie rods are engineered from more robust materials. You can’t slap a set of car A-arms and ball joints that are made for highways and interstates on your Can-Am Maverick and expect them to live up to the abuse from the trail.

SuperATV A-arms
Suspension is the silent hero for off-roading and one of the most important aspects of a UTV. This is where comfort meets control, allowing you to go off-road without costing you, your entire machine. Photo by SuperATV

Advanced Performance

Expensive side-by-sides are not just about looks—they’re about delivering unmatched performance and capabilities. These off-roading machines boast powerful engines, advanced drivetrains, and superior handling characteristics that enable them to conquer challenging terrain with ease.

Many expensive UTV models offer a range of customization options and aftermarket accessories, allowing owners to tailor their vehicles to suit their specific needs and preferences.

For example, Can-Am’s Defender XT comes packed with an optional “Wildland Camo print,” tailgate extension, bed winch, and more—all of which make hunting more accessible.

Speaking of advanced performance, some machines are turbocharged, providing an extra boost of power for tackling steep inclines and rough terrain.

Can-Am takes performance to the next level with features like Smart-Lok, the most advanced off-road differential available. Smart-Lok is a fully lockable, on-the-fly differential with electronically controlled automatic modes that always return maximum traction, ensuring that drivers can confidently navigate through any terrain with precision and control.

All of these advanced features distinguish high-end UTVs, offering unparalleledperformance, justifying the higher price tag that comes with them.

SuperATV drop-in, turbo-style transmission
Have you ever heard the saying, “You get what you pay for?” A new stock machine can cost you a pretty penny. But so can accessorizing a used machine. Our drop-in, turbo-style transmission is the best out there. Photo by SuperATV

Innovative Features and Technology

Another key factor contributing to the cost of expensive side-by-sides is the inclusion of innovative features and technology.

From state-of-the-art suspension systems to advanced safety features, manufacturers spare no expense in equipping their models with the latest advancements in off-road technology.

For instance, Polaris’ revolutionary DYNAMIX suspension system. This innovative technology adjusts the shocks while you’re riding, optimizing stability and control in real time, regardless of the terrain’s challenges.

Features such as electronic power steering, adjustable ride modes, and touchscreen displays enhance comfort and convenience for riders too.

Nowadays, all new UTVs come with a GPS system or at least the ability to add one to your machine yourself. Navigational systems and off-roading kind of go hand-in-hand if you ask us.

Check out our lineup of communication accessories.

SuperATV's Garmin GPS
Staying connected with your riding party and having a map for reference is crucial to safety on the trail. Regardless of the cost, having some form of radio or navigational support is a must for off-roading. Photo by SuperATV

Long-Term Value and Resale Potential

While the initial cost of purchasing an expensive side-by-side may seem daunting, it’s essential to consider the long-term value and resale potential of these vehicles.

Unlike budget-friendly alternatives, high-end UTVs typically retain their value better over time, thanks to their superior build quality, performance capabilities, and brand reputation.

Owners of expensive UTVs often benefit from extended warranty coverages, upkeep, and access to exclusive events and perks within the off-road community.

Why are Side-by-Sides So Expensive?

The question of why expensive side-by-sides command a premium price tag is rooted in their unparalleled performance compared to your everyday road vehicle. Try using your car to do what a RZR does, and you’ll quickly understand the contrast between the two.

The advanced technology and features integrated into UTVs make navigating challenging terrain easy and a worthwhile investment.

As for us, we want to make sure you get the most out of your investment. Shop our aftermarket parts to bring your machine to its full potential.

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