The 5 Best Selling UTV and ATV Brands of 2025

If there’s one thing that hasn’t changed since the pandemic, it’s how much people still love getting outside. Off-roading has only gotten more popular in 2025. Whether you’re crawling up rocky trails, cruising down roads, or hauling firewood on the farm, there’s a side-by-side or ATV out there for you.

It’s not just a trend anymore. With more machines on the roads and trails, the off-road industry is booming. That means we’re seeing new models, tech upgrades, and even a few surprises when it comes to which UTV brands and ATV brands are leading the way.

Let’s take a look at the top five best-selling quad and side-by-side manufacturers of the year and what they’re bringing to the table in 2025.

Who’s Dominating the ATV and UTV Market This Year

You won’t be surprised to see Polaris and Can-Am at the top of the list—they practically define the industry with their varied lineups and high-end offerings.

You might be a little more surprised to see CFMOTO on this list, and selling better than Honda.

To the list!

1. Polaris

No surprise here—Polaris is still the top dog when it comes to UTVs and ATVs. They’ve been leading the pack for years and show no signs of slowing down in 2025. With machines that dominate in both utility and sport, Polaris knows how to deliver what riders want.

Once Polaris got on top, it stayed there. Their 2025 machines are as popular as ever too:

• RZR Pro R—It puts down 225 HP from a 2.0 L engine with a tough automatic transmission built for high-speed runs. Its wide stance, long travel suspension, and 4WD lock make it a powerhouse in rough terrain.
• Ranger XP 1500 NorthStar Edition—This Ranger is a tough workhorse with a powerful 110 HP engine and huge towing and cargo capacity. Plus, its roomy, climate-controlled cab keeps you comfortable no matter the weather.
• Xpedition ADV lineup—The Xpedition is built tough for any adventure, with a powerful 114 HP engine and comfy, climate-controlled cabins. It packs in tons of overlanding gear with ease and fits up to five people, making it perfect for work or play.

Do you want to get your Polaris ride-ready? We’ve got the parts and accessories to match whatever you throw at it.

2. Can-Am

Can-Am holds tight in second place, but in terms of power and design, they’re arguably neck and neck with Polaris. They’ve built a reputation for premium machines that go hard and look good doing it.

Let’s look at what makes their lineup so special.

• Maverick R—It gives raw performance with 240 HP and a 7-speed dual-clutch transmission for instant, belt-free power. Its wide stance, big suspension, and smart drive modes make it a beast on any terrain.
• Defender Limited—The Defender Limited is built for tough work and all-weather comfort, with a fully enclosed cab, heat and A/C, and an 82 HP V-twin engine. It’s ready for any job with 4WD, Smart-Lok, and a smooth CVT transmission.
• Commander MAX DPS—This UTV is loaded up with 100 HP, power steering, and selectable 4WD for a smooth, capable ride. With big suspension and strong towing, it’s built for both work and play.

Can-Am machines are serious beasts—equip yours with SuperATV gear that keeps up.

3. Kawasaki

Kawasaki might not always be flashy, but they’ve earned their reputation for tough, reliable rides. And in 2025, they’re still going strong—with a brand-new model shaking things up.

Let’s check out what’s new in 2025.

• Ridge XR—The Ridge combines a powerful 116 HP 999 cc inline-four engine with a smooth CVT and selectable 4WD. It offers a comfortable cabin with full HVAC, adjustable seating, and a 7-inch TFT display, making it perfect for work and play.
• Teyx KRX 1000—The KRX is a trail-ready beast with a 999 cc twin-cylinder engine and 14.8 inches of ground clearance. Its Showa 2.5 shocks and 18.6/21.1 inches of suspension travel tackle rough terrain, while selectable 4WD and a locking front diff keep you in control.

Kawasaki is all about reliability. Give yours the SuperATV upgrade it deserves to take it to the top.

4. CFMOTO

CFMOTO is officially no longer a “best-kept secret.” In 2025, they’re one of the fastest-growing four-wheeler brands out there, offering riders solid machines at prices that don’t make your wallet cry.

Here are the 2025 releases.

• ZForce 950 HO EX—It packs a 90 HP V-twin engine with tough suspension and big tires for handling rough trails. It’s loaded with smart features like selectable drive modes, a 7-inch display, and a strong winch for whatever you need to tackle.
• UForce 1000 XL—The UForce 1000 XL is a 6-seat utility UTV with a 963 cc V-twin engine delivering 71 HP and 54 lb-ft of torque. It features a 4,500 lb winch, 2,500 lb towing capacity, and a 1,000 lb nitrogen-assisted dump box, making it ideal for work and recreation.
• UForce U10 Pro & Pro XL Highland Edition—The U10 Pro has an 88 HP engine and a 1,000 lb tilting cargo bed. It features push-button shifting, an 8-inch RideSync touchscreen, and a 4,500 lb winch, making it ideal for both work and play.

Don’t forget to turn your machine into a true powerhouse with parts and accessories from SuperATV.

5. Honda

Rounding out the list, Honda continues to deliver on its legacy of bulletproof machines. They may not be the flashiest, but they’re built to last—and they still have some of the most popular UTVs and quads on the market.

• Talon 1000R-4—This sporty 4-seater has a powerful 999 cc engine and super smooth automatic shifting. Its Smart Fox Live Valve suspension adjusts on the fly for a comfy ride, plus the stadium seating gives everyone a great view.
• Pioneer 1000-6 Deluxe Crew—It packs a 999 cc twin with a 6-speed dual-clutch transmission to haul six people comfortably. It’s built tough with 12.6” of ground clearance and a 1,000 lb. tilt bed to tackle serious work.
• Foreman, Rubicon, and Rancher ATVs—These Honda quads are all tough, reliable ATVs that are built for work and trail riding. They have strong engines, electric shifting options, and 4WD capability—just pick the size and features that fit your style.

Take your rig to the next level with the best SuperATV parts and accessories.

Finding Your Ideal Off-Road Vehicle

Remember, just because a brand is popular doesn’t mean it’s the perfect choice for you. In fact, there are tons of perfectly capable machines that aren’t even on this list.

If you want a little help narrowing down your choices a little more, start with ATV vs. UTV—Which Off-Road Vehicle Is Right for You? And maybe even check out What Size ATV Do You Need?

Do your research! We guarantee there’s a UTV or ATV out there with the features you want at a price point that you can get on board with. Especially if you follow our guide to buying used ATVs and UTVs.

And don’t forget—once you figure out what machine will work best for you, check out SuperATV for all of your ultimate upgrades.