new products Archives | SuperATV Off-Road Atlas

June 2, 2026

Published by Kavan Wright on June 2, 2026

The Top 7 Things You Should Know about GDP Portals

GDP Portal Gear Lifts aren't your average portal kit. SuperATV's portals are packed with features that make them the best portals on the market. Here are the top 7 things you should know.

December 18, 2025

Published by Kavan Wright on December 18, 2025

Why the Cliffhanger Tire Is the Rock-Crawling Rubber You’ve been Waiting For

Our Cliffhanger tires are designed for extreme rock crawlers and more casual desert riders alike. Here's what makes it such an unbeatable rock crawling tire.

November 20, 2025

Published by Kavan Wright on November 20, 2025

What Makes Our New XR Optic Hard Coating so Good?

We're pulling back the veil on our new XR Optic Hard Coating. It's more scratch resistant than ever and we can prove it!

November 18, 2025

Published by Sara Wines on November 18, 2025

Upgraded XR Optic Hard Coating: An Interview with SuperATV Chemist Natalie Green

Top Quality Talent At SuperATV, we’re surrounded by top talent across multiple fields, from sales and customer support to engineering and product development. Great talent is a requirement to make the best parts in the industry! One of our powerhouse teams is Continuous Improvement, a sub-team within Product Quality. Recently, the team announced a major breakthrough—a new ultra-tough version of […]

March 20, 2024

Published by Sara Wines on March 20, 2024

You Need to Know About These 3 UTV Cargo Racks

Outfitter Racks change the game with their incredible interoperability, quality construction, and impressive features. Let’s dig into all the facts and specs that set Outfitter Racks apart from the rest.

January 24, 2024

Published by Kavan Wright on January 24, 2024

Check Out How We Upgraded Our Light Bars

We upgraded our light bars and didn't raise the price. What makes them so much better? Check out what we changed and why it matters for you.

September 6, 2023

A Can-Am Defender with primal soft doors installed

Published by Kavan Wright on September 6, 2023

Primal Soft Doors Give You Premium Quality Without the Premium Price

Primal Soft Doors are the soft UTV doors you’ve always wanted. Here’s what makes them so good and so different from others.

August 16, 2023

Published by Sara Wines on August 16, 2023

SuperATV Will Keep You Up & Running

Our engineers, designers, and testers have created OEM-quality (or better) replacement parts at a much lower price point. We call them Up & Running.

May 24, 2023

Published by Kelly Wheatley on May 24, 2023

The Lowdown on SuperATV’s High-Performance Drive Belts

We've got drive belts and they kick some serious butt. Between World's Best, Extreme Badass, and Sand Storm Belts, we've got a high performance belt tailor made for you.

Related Content for new products